Inspiring women in the car industry - keynote speech - Ford COO Barb Samardzich | Autocar

Ford of Europe's chief operating officer Barb Samardzich recently addressed the audience at Autocar's inaugaral Great British Women of the Car Industry event, held in London.
Samardzich called on the industry to embrace the opportunity to attract more women into the sector and cited the Harvard Business Review which says companies with the best record for promoting women into senior positions are up to 69% more profitable.
Watch Samardzich's inspiring full speech here.
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