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FAST/FORWARD – Make Your Company Fit for the Future | Julian Birkinshaw

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How did Kodak invent digital photography then lose out when the industry became big? How did Nokia create the smartphone but fall quickly behind when the iPhone was launched?

According to Julian Birkinshaw – Professor of Strategy and Entrepreneurship at London Business School– it wasn’t because they didn’t sense the coming change. Speaking at Cegos's latest Business Transformation Summit, he says it was because they failed to act on their knowledge of it.
To find out more insights on business transformation, visit the Global Learning and Development blog.

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